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RE-

GENERATION

WE ARE THE

WE ARE THE
RE-GENERATION

Led by young people, rooted in resilience, and ready to transform Atlanta - one Regeneration Station at a time.

As the world turns its eyes toward Atlanta ahead of the 2026 World Cup, we are launching a campaign that is not just about beautifying the city. It is about redefining it. We Are the Re-Generation activates youth, transforms public space, and tells the story of how Atlanta is leading the way in urban climate resilience.

WHY THIS MATTERS

Young people are inheriting a rapidly changing climate and are ready to take action now. They do not want to wait for the future, they want to build it. Roots Down and our 501(c)(3) partner GreenHive have already trained hundreds of emerging leaders across Metro Atlanta in climate action, civic engagement, and urban ecology. Their leadership is the driving force behind this campaign. The Re-Generation is Atlanta’s opportunity to demonstrate what is possible when young people are empowered to lead climate transformation in their own communities.

TOGETHER WE WILL

From late 2025 to July 2026, in line with the World Cup coming to Atlanta, we will:

01

Activate regenerative public spaces across Atlanta.

02

Equip youth to lead visible, community-centered climate work.

03

Transform libraries, transit corridors, parks, and campuses into climate learning sites.

04

Build a coalition committed to long-term, youth-led stewardship.

05

Create a citywide storytelling platform using signage, QR codes, and digital dashboards.

06

Position Atlanta as a model for regenerative city-making.

SAMPLE ACTIVATIONS & DELIVERABLES

Regeneration Stations

Visible public spaces transformed into living examples of climate resilience, ecological restoration, and youth-led land care.

Youth Led Installations

Native meadows, pollinator gardens, compost systems, soil restoration work, and site-specific ecological features designed and installed by trained youth.

Storytelling Infrastructure

Interpretive signage, QR-enabled learning, data dashboards, and public-facing stories that highlight ecological impact and youth leadership.

Youth Jobs and Training

Paid GreenHive youth leaders serve as stewards, educators, and community hosts at each Regeneration Station.

Community & Campus Engagement

Workshops, volunteer opportunities, tours, and events that bring residents, students, tourists and partners into the campaign.

Citywide Visibility

Storytelling moments tied to the 2026 World Cup that highlight Atlanta as a climate-ready, youth-led city.

WHERE?

  • Dekalb County library branches

  • MARTA corridors and right-of-ways

  • Trailheads and transit-adjacent spaces

  • Parks and community greenspaces

  • Campus landscapes at partner universities and corporations

  • Any place where land can become a learning space and youth can become leaders

PARTNERSHIP OPPORTUNITIES

Organizations are invited to participate in the following ways:

Your Investment Creates Real Impact

Partner support contributes directly to:

  • Sponsor a Regeneration Station.

  • Support youth workforce training.

  • Collaborate on site-based storytelling.

  • Host community events or activations.

  • Contribute to signage, materials, and infrastructure.

  • Join a public-private effort that centers youth leadership and ecological impact.

  • Soil restoration.

  • Native plant expansion.

  • Carbon drawdown.

  • Youth employment.

  • Public education.

  • Community health.

  • Cultural momentum.

  • Climate leadership for Atlanta.

READY TO JOIN THE MOVEMENT?

Help match your organization to a regenerative site, a story, and a purpose.

Together, we can demonstrate how youth leadership and regenerative land care can define Atlanta’s future.

JOIN THE MOVEMENT.

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