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RE-
GENERATION
WE ARE THE
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WE ARE THE
RE-GENERATION
As the world turns its eyes toward Atlanta ahead of the 2026 World Cup, we are launching a campaign that is not just about beautifying the city. It is about redefining it. We Are the Re-generation activates youth, transforms public space, and tells the story of how Atlanta is leading the way in urban climate resilience.
This is not a marketing campaign.
This is a regenerative movement.
And it is powered by the next generation.
WHY THIS MATTERS
Young people are the most climate anxious generation in history, but they are also the most ready to take action. They do not want to wait for the future. They want to build it.
Roots Down and our youth training program GreenHive have already trained hundreds of young leaders from Georgia Tech, Georgia State, Emory, Agnes Scott, and more. Now we are channeling that energy into the most visible, hopeful, hands on regenerative campaign Atlanta has ever seen.
This is their moment.
This is Atlanta’s legacy moment.
And it starts now.
TOGETHER WE WILL
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Activate regenerative sites across the city
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Empower youth and community to drive change
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Showcase Atlanta’s leadership to the world
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Align corporate support to real environmental impact
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Tell a powerful story of a resilient city that is a model for the rest of the nation and world
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