Our mission.
We're building a world where every US resident has access to fresh, nutritious food within a 5-minute walk of their front door. Join us on our journey to change food systems, grow green jobs, and help grow the next generation of land stewards.
We believe that food, housing, and community are fundamental human rights, and that the role of business in a just society is to provide abundance, resources, and joy to as many people as possible. That's why everything we do at Roots Down is designed through the lens of equity.
From our core service offerings to the way we operate our business and our hiring practices,
we believe our most important role is to deliver resources to those who need it most.
We also believe that businesses should be a force for good in the world, which is why we're pursuing innovative business governance, structure, and equity models to create as much abundance as possible. Join us on our journey to make a more just, abundant, and joyful world.
Our mission in action.
We're more than a business; we're a movement. That's why everything we do is focused on growing a larger, more powerful food justice organization from the grass roots up. These are just some of the things we're doing to build a greener future.
Pay what you can
Our goal is to build the largest action-oriented eco-organization on the planet, that's why Roots Down subscriptions are pay what you can. Sign up for a monthly draw, make a one-time payment, or never pay us at all. No matter what you choose, you're a valued member of the Roots Down family!
Our work
The foundation of our work is building Productive Urban Landscapes. Check out a gallery of our past projects and case studies, and see how you can help us develop even more landscapes throughout Dekalb County, GA. We're always looking for volunteers, donors, and supporters to help bring these landscapes to life!
More coming soon...
Our giving
To ensure we're spreading abundance throughout our network, we give a minimum of 10% of our proceeds every month to organizations in our network. You can feel good about supporting Roots Down because you know your dollars are going to building parks, pollinator meadows, supporting urban farmers and more!
Our story.
Founded by Productive Urban Landscape expert and reformed farmer, Jamie Rosenthal, Roots Down is currently celebrating our third year in business. We envision a world where food is abundant, local, and grown as a result of community effort. A world where the landscapes we pass by in our communities every day are beneficial to environmental wellbeing, where food security is a human right, and where farming is considered a public service. That's why we're working everyday to provide the best permaculture education and urban agriculture tips and advice in the country.
Meet the team.
Jamie Rosenthal
Chief Executive Officer
Will Sellers
Board of Directors
Kim Morrison
Board of Directors
Larissa Paredes Muse
Advisory Council
Tres Crow
Chief Marketing Officer
Jennifer Nwokolo
Social Media Intern
Accountant
Maria Álvarez
Productive Urban Landscapes Intern
Christian Thomas
Khari Diop
Advisory Council
Miranda Rupkey
#GreenHive Fellow
Mario Cambardella
Advisory Council
Our giving.
Growing abundance through radical business philanthropy.
Here at Roots Down, we're committed to creating not only one the greenest companies on the planet, but also showing that profound corporate philanthropy and empathy are viable business strategies for the 21st century. We live in a connected, increasingly stressed world, and we believe businesses should be more than anything forces for good.
To ensure we're spreading abundance throughout our network, we give a minimum of 10% of our proceeds every month to organizations in our network. We're a small company with big goals, and we can't do this alone. We need your support, and we need to help the family or organizations, volunteers, government officials, and youth advocates pushing food and climate justice forward.
You can feel good about supporting Roots Down because you know your dollars are going to building parks, pollinator meadows, supporting local non-profits and urban farmers and lots more!
Here are some of the incredible organizations we support.
We're an Atlanta-based company, so we're starting local. Here are a just a few of the amazing organizations we work with and support.
Concrete Jungle
Dekalb County
Earth Uprising
Farmer's Jam
Food Well Alliance
Free99Fridge
Georgia Audubon
Ready to help grow better places?
Our partners.
