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As the world turns its eyes toward Atlanta ahead of the 2026 World Cup, we are launching a campaign that is not just about beautifying the city. It is about redefining it. We Are the Re-generation activates youth, transforms public space, and tells the story of how Atlanta is leading the way in urban climate resilience.
Led by young people, rooted in resilience, and ready to transform Atlanta one Regeneration Station at a time.
ABOUT THE CAMPAIGN
From now through July 2026, we will
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Activate regenerative public spaces across Atlanta
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Mobilize youth to lead visible, real world climate transformation
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Turn libraries, transit corridors, parks, and neighborhoods into climate classrooms
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Build a coalition of partners who are ready to scale this movement
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Tell the story of Atlanta as a climate ready, regenerative city through signage, QR codes, dashboards, and immersive media
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Showcase the Regenerative Framework as a model for cities across the country
Sample Activations and Deliverables
Regeneration Stations
Visible public spaces transformed into living examples of climate resilience, ecological restoration, and youth-led land care.
Youth Led Installations
Native meadows, pollinator gardens, compost systems, soil restoration work, and site-specific ecological features designed and installed by trained youth.
Storytelling Infrastructure
Interpretive signage, QR-enabled learning, data dashboards, and public-facing stories that highlight ecological impact and youth leadership.
Youth Jobs and Training
Paid GreenHive youth leaders serve as stewards, educators, and community hosts at each Regeneration Station.
Community & Campus Engagement
Workshops, volunteer opportunities, tours, and events that bring residents, students, tourists and partners into the campaign.
Citywide Visibility
Storytelling moments tied to the 2026 World Cup that highlight Atlanta as a climate-ready, youth-led city.
WHERE?
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Dekalb County library branches
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MARTA corridors and right-of-ways
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Trailheads and transit-adjacent spaces
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Parks and community greenspaces
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Campus landscapes at partner universities and corporations
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Any place where land can become a learning space and youth can become leaders
WHY?
Young people are inheriting a rapidly changing climate and are ready to take action now. They do not want to wait for the future, they want to build it.
Roots Down and our 501(c)(3) partner GreenHive have already trained hundreds of emerging leaders across Metro Atlanta in climate action, civic engagement, and urban ecology. Their leadership is the driving force behind this campaign.
The Re-generation is Atlanta’s opportunity to demonstrate what is possible when young people are empowered to lead climate transformation in their own communities.
PARTNERSHIP OPPORTUNITIES
Organizations are invited to participate in the following ways:
Your Investment Creates Real Impact
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Sponsor a Regeneration Station
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Support youth workforce training
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Collaborate on site-based storytelling
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Host community events or activations
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Contribute to signage, materials, and infrastructure
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Join a public-private effort that centers youth leadership and ecological impact
Partner support contributes directly to:
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Soil restoration
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Native plant expansion
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Carbon drawdown
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Youth employment
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Public education
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Community health
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Cultural momentum
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Climate leadership for Atlanta
ROOTS DOWN'S VISION
This campaign is not about branding, it is about impact and legacy. Partners join a movement that shows what is possible when a city invests in its young people, its public spaces, and its ecological future.
We envision a thriving, equitable, climate-smart Atlanta rooted in youth leadership, ecology, and community transformation. This is the work of the Re-Generation, and we welcome partners who are ready to stand with them.